Please read my earlier blog post 'ISO 9001:2015 QMS - Quality objectives and planning to achieve them'.
An organization should use suitable techniques, such as SMART (setting quality objectives that are Specific, Measurable, Achievable, Relevant and Time-bound), Balance Score Cards, Dashboard, Brainstorming etc. The evaluation of results on achieving specified quality objectives should be part of management review, performance appraisals or can be done through other means, such as ongoing review, feedback meetings etc. Whenever there is any change, quality objectives should be updated or added to as necessary.
The organization should also take into consideration factors such as the organization's capabilities, constraints, customer feedback, other issues etc.
Best wishes,
Keshav Ram Singhal

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