Towards Improving Banking Services Quality
2.
Introduction – Lean Banking
Many wonder or ask whether
Lean management can be effectively applied in the financial services industry,
particularly in banks. While Lean originated in manufacturing, where tangible
goods are produced, banking is a highly process-intensive service sector. This
makes Lean principles not only applicable but valuable for enhancing
operational efficiency in banking. Recognizing this, many financial services
organizations, including banks, have implemented Lean management to streamline their
processes, reduce waste, and improve customer satisfaction.
Applying Lean principles in
banking can be termed "Lean Banking." Lean Banking is a structured
approach to identifying and eliminating non-value-added activities across all
areas of banking. This strategy helps banks to cut costs, optimize processes,
and improve overall service delivery to customers. Lean Banking witnesses that
Lean’s benefits are not limited to manufacturing but are achievable in
services-oriented industries as well.
The key objectives of Lean
Banking are:
·
Identifying Waste and Inefficiencies:
Lean Banking focuses on detecting and eliminating waste (Muda) in various
processes. Waste in banking can appear in the form of excessive paperwork,
redundant approvals, delays in processing, or overstaffed functions that do not
contribute directly to customer satisfaction.
·
Enhancing Customer Experience: By
removing inefficiencies, banks can reduce waiting times, simplify customer
interactions, and provide faster, more reliable services, leading to higher
customer satisfaction and loyalty.
·
Optimizing Staff Utilization: Lean
enables banks to maximize the potential of their employees, ensuring that tasks
are aligned with their skills and eliminating redundant roles or unnecessary
tasks. This not only reduces operational costs but also enhances staff morale
and productivity.
Lean banking helps in:
1.
Reducing Loan Processing Time:
Traditionally, banks may take time to process loans due to multiple approval
steps, extensive paperwork, and rigid departmental silos. By applying Lean
banking, some banks have restructured their processes, reducing the number of
approvals required, digitizing paperwork, and automating steps where possible.
As a result, loan processing times have dropped from weeks to mere days,
providing faster service and a more pleasant experience for customers.
2.
Streamlining Account Opening Procedures:
Account opening often involves multiple steps, forms, and verification
procedures. A Lean approach can eliminate unnecessary steps and introduce
digital verification, reducing the time it takes to open an account. For
instance, some banks have implemented online KYC (Know Your Customer) and
digital document submission, allowing customers to open accounts from the
convenience of their homes, in less than an hour.
3.
Reducing Teller Queues with Workflow
Adjustments: In a Lean bank, front-line staff, like tellers, are empowered
to handle a range of customer inquiries and transactions, eliminating the need
for customers to be referred to multiple departments. For example, banks have
implemented Lean by cross-training staff to handle common inquiries, thereby
reducing queues and speeding up service times.
Addressing Common Concerns
There is often initial doubt
as to whether Lean management can be applied in the financial services
industry, as it was initially developed for manufacturing. However, Lean
principles are adaptable and can drive substantial benefits in banking by
focusing on process efficiency. Many banks have already proven this approach
effective, showing how Lean methodologies like the Kaizen (continuous
improvement) mindset can enhance customer service, reduce costs, and streamline
operations.
Lean Banking Culture
As Lean Banking practices take
shape, they foster an organizational culture rooted in continuous improvement.
This mindset encourages all employees to contribute ideas for streamlining
processes and improving customer satisfaction, creating an environment where
efficiency is constantly pursued.
In Lean Banking, unnecessary steps are systematically
removed, and processes flow more efficiently. As waste is minimized, processes
accelerate, costs decrease, and the bank becomes better equipped to serve its
customers. Studies indicate that banks applying Lean
principles have reduced their operational costs. This structured,
sustainable approach not only strengthens the bank’s bottom line but also
builds a responsive, customer-focused organization.
I welcome your comments, questions and suggestions.
Warm regards,
Keshav Ram Singhal