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- Keshav Ram Singhal
krsinghal@rediffmail.com
keshavsinghalajmer@gmail.com
Blog on 'Quality Concepts and ISO 9001: 2008 Awareness' at http://iso9001-2008awareness.blogspot.in

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Monday, February 10, 2025

Quality

Quality

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Quality is not just a standard, a certificate or a destination. It is a continuous journey that leads to continual improvement and excellence. When we value quality in a product or service, we focus on adopting the latest thinking, technology and better processes.


The world is evolving rapidly, bringing constant change. It is necessary to change our thinking with time, otherwise we will lag behind others.


Customer satisfaction is very important, because we depend on it and the customer can be satisfied only with excellent products and services. Today's era is an era of competition. Progress is possible only through quality-driven innovation. Quality not only ensures customer satisfaction but also gives organizations a competitive edge. High quality products and services strengthen the brand reputation and ensure long-term success. To move forward, consider the following suggestions:


(1) Move beyond traditional approaches, think differently, and embrace innovation.  


(2) Make your team aware and motivated towards quality. Quality is the responsibility of everyone, not of a few people. Sow the seeds of quality culture among team members. Quality is not just the responsibility of management, but the participation of every employee is necessary. The team should be empowered through training and skill development.


(3) Use technology correctly and effectively. Improve quality with digital tools, automation and data analysis.


(4) Improve your methods (processes) by paying special attention to continual improvement. In today's competitive world, organizations need to be agile, so that they can work in accordance with the rapidly changing market and customer demands. Continual improvement can be ensured by adopting the PDCA (Plan-Do-Check-Act) cycle.


(5) Organizations should adopt Quality Management System (ISO 9001:2015 etc.) which enhances transparency and efficiency in processes. Implement Quality Audit and Feedback System regularly.


Quality does not happen by chance; it results from a well-planned strategy, continuous effort, and unwavering commitment. When we embrace innovative thinking, refine processes, and prioritize customer satisfaction, we not only stay ahead in the competition but also progress towards excellence. The journey of quality is unending, and continual improvement remains the key to sustained success.


Regards,

Keshav Ram Singhal 

Symbolic picture of 'Quality' - Courtesy NightCafe

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