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- Keshav Ram Singhal
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Blog on 'Quality Concepts and ISO 9001: 2008 Awareness' at http://iso9001-2008awareness.blogspot.in

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Friday, June 23, 2017

Understanding Statistical Tools and Techniques - 03 - BRAINSTORMING



BRAINSTORMING

Brainstorming is an effective group technique, which can be used to generate a large number of ideas quickly. It can be an important part of identification process of risks and opportunities for applying risk-based thinking in a management system (such as ISO 9001:2015 QMS). The generated ideas can provide solutions to a specified problem in a variety of situations. In the process of brainstorming, members of the group are encouraged to put forward their ideas concerning the problem. All ideas generated in the group are recorded for subsequent analysis. Brainstorming technique may be formal and informal. Formal brainstorming is more structured.

Brainstorming cartoon – Courtesy www.socialsignal.com



Brainstorming process may be described as under:
- Identify a problem, for example determination of risks and opportunities in a particular process and proposed solutions.
- Call a brainstorming meeting of a group. Brainstorm as a group.
- Ask each member of the group to put forward their ideas.
- Record all ideas.
- Identify areas of improvements.
- Design solutions to the identified problem.
- Develop an action plan to execute designed solutions.

Brainstorming Image - Courtesy - www.mindspower.com



If you wish to generate a good number of ideas, then as convener of the brainstorming session, you should encourage all participants of the group to put forward their ideas. You should not criticize or make any adverse comments during the session. You should record all ideas. An openness of the convener will be able to bring out hidden ideas during the brainstorming session. A lot of good information and a number of ideas can be discovered, if the brainstorming team is a diverse and have experience in the identified problem area.

Brainstorming is generally used in conjunction with the cause and effect diagram tool. The cause and effect diagram identifies many possible causes for an effect or a problem. It can be used to structure a brainstorming session.

Thanks for the sources of Image and cartoon.

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- Keshav Ram Singhal







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