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- Keshav Ram Singhal
krsinghal@rediffmail.com
keshavsinghalajmer@gmail.com
Blog on 'Quality Concepts and ISO 9001: 2008 Awareness' at http://iso9001-2008awareness.blogspot.in

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Friday, August 16, 2024

Quality Is Relative ....

Quality Is Relative .... 

















Let's see a fascinating quote - "Quality is relative. Quality is always moving."

Quality is relative because it depends on individual perspectives, needs, and expectations. What an individual considers high-quality might not be the same for another person. For instance:

- A budget-conscious traveler might find a 3-star hotel to be of great quality due to its affordability and basic amenities, while a luxury traveler or a rich person might expect more premium services and amenities from a 5-star hotel.
- A tech enthusiast or a rich individual might prioritize a smartphone's camera quality and processing speed, while a casual user or average individual might value ease of use and battery life and not concerned with camera quality..

Quality is always moving because it's influenced by various factors such as:

- Technological advancements: As technology improves, what was once considered high-quality becomes the new standard, and expectations rise.
- Changing consumer preferences: Shifts in societal values, lifestyle, and trends can redefine what quality means. For example, sustainability and eco-friendliness have become increasingly important in product quality.
- Industry disruptions: New market entrants or innovations can raise the demand for quality, forcing existing players to adapt and improve their products and services.
- Changing economic level of individuals

I remember, when I was a 25 years old, I was happy to get a reserve seat in second class or reserve birth in sleeping class. But with growing age and rise in my income, my expectations increased and I now look for reserve seat or reserve birth in AC class. This is because individual needs and expectations of people evolve over time, influencing what we consider "quality." My experience indicates how our needs and aspirations change as we grow older, and how our definition of quality adjusts accordingly. It's a great illustration of the quote "Quality is relative" in action. In my case, upgrading from second class to AC class reflects a shift in my priorities and expectations, which is a natural part of personal growth. This evolution in individual preferences is a key driver of the dynamic nature of quality.

In conclusion, quality is indeed relative and constantly evolving, driven by individual perspectives, technological advancements, changing consumer preferences, industry disruptions and individual economic growth. 

Best wishes,
Keshav Ram Singhal

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